Atkins Intellectual Property practices a different kind of law. We focus on intellectual property, litigation, and intellectual property litigation. But we’re different for another reason. We’re small by design. Our smart size enables us to be nimble, responsive, personable, and efficient. We’re practical problem-solvers and thrive on client service. We even make house calls.
Mike Atkins formed Atkins IP after more than ten happy years at the 50-attorney law firm of Graham & Dunn (now Miller Nash Graham & Dunn), where he was a partner.
Atkins IP delivers sophisticated legal advice to clients who need help solving business problems. We pride ourselves in the value we provide.
Contact us if you need an experienced intellectual property lawyer to join your team — temporarily to tackle an immediate problem, or to provide strategic advice over the long haul. It doesn’t matter if you face a big challenge or a small one. We’ll give you the attention and respect you deserve.
Amazon's Influence on Trademarks and the Rise of Pseudo-Brands
It’s always a treat when The New York Times tackles a trademark issue.
The latest is an interesting take on how the Amazon Marketplace has impacted trademark filings. USPTO filings have spiked in recent years simply because Amazon requires a trademark registration before enrolling a seller in its Brand Registry program. Amazon’s program is popular because it gives trademark owners additional tools to fight counterfeiters and control how their brands appear on Amazon’s platform.
In particular, Amazon has led to the rise of “pseudo-brands,” sometimes-temporary, often meaningless trademarks intended to help a seller set itself apart in the crowded Amazon Marketplace. Think FRETREE, MZOO and SPEXCEL. Sellers using pseudo-brands like these rely on user reviews (real or fake), search engine results, and the Amazon name to make sales more than the reputation embodied in their own brands. This ...
Avvo “Superb” rating
10 out of 10 score by attorney rating company
University of Washington School of Law
Nine years of teaching trademark law
Litigation Counsel of America “Senior Fellow”
Less than 0.5% of U.S. attorneys are invited to join national trial lawyer honorary society
Super Lawyers Magazine “Super Lawyer”
Less than 5% of Washington attorneys are recognized
Seattle IP Inn of Court “Master”
Invitation-only association dedicated to fostering professionalism in IP litigation
World Trademark Review
“One of the finest sole practitioners”
Los Angeles Times